We run the calendar, your strategists stay on strategy
Campaign production, email and lifecycle work, paid media admin and reporting as a marketing leader meets them today, and why a dedicated team in the Philippines is the practical answer. Every figure links to the organisation that published it.
How the work runs today
Campaign production, email and lifecycle work, paid media admin and reporting, as a marketing leader meets them today. Every figure links to the organisation that published it.
Budgets hold, the output list grows
Enterprise marketing budgets have held at about 7.7 per cent of revenue for three years running, and fifty-six per cent of chief marketing officers say the budget they hold matches a smaller strategy than the one they own. Headcount growth slowed to 2.5 per cent from 5.4 per cent the year before, while eighty-three per cent of marketers carry a bigger content target.
Budget share, headcount growth and content expectation: Gartner and The CMO Survey, 2026
Approvals take more of the week than the work
Fifty-eight per cent of marketers give over forty per cent of their time to reviews and approvals, and eighty-nine per cent need three or more approval stages for a single asset. Seventy per cent of organisations produce more than a thousand assets a year, so the review queue sets the pace of the calendar.
Time in reviews and approval stages per asset, 1,600 marketers: Adobe, 2025
Ten hours a week go into paid media admin
Marketers spend ten hours and twelve minutes a week on manual paid media tasks, about a quarter of the working week. Eleven per cent of daily marketing tasks run automatically today against twenty-four per cent that marketers consider automatable, which leaves a wide band of work a trained pair of hands picks up immediately.
Weekly manual paid media time, 1,970 professionals: DoubleVerify, 2025
One digital task in three already sits outside
Outsourced digital marketing activity rose to 33.6 per cent from 31.6 per cent. Agency revenue grew 7.5 per cent while agency headcount fell two per cent for a second year, so agencies hold more work with fewer people and in-house teams bring steady production back under their own roof.
Share of digital activity outsourced, and agency headcount: The CMO Survey and Promethean Research, 2025 to 2026
Why offshore hiring is the practical answer here
Four reasons a dedicated team in the Philippines fits this work, drawn from the same published sources as the figures above.
- 01
A third of digital activity already sits outside
Outsourced digital marketing activity reached 33.6 per cent, up from 31.6 per cent, on The CMO Survey’s numbers from Duke. Marketing leaders reached this answer on their own, and the useful decision now is whether that capacity sits with an agency by the project or with a dedicated team that learns your brand.
- 02
Budgets hold while the output list keeps growing
Enterprise marketing budgets have held near 7.7 per cent of revenue for three years, headcount growth slowed to 2.5 per cent, and eighty-three per cent of marketers carry a bigger content target. A dedicated production team adds hands without adding to the fixed cost base you defend every planning cycle.
- 03
Production is the part that travels best
Ten hours and twelve minutes a week go into manual paid media admin, and fifty-eight per cent of marketers give over forty per cent of their time to reviews and approvals. That work is documented, repeatable and measurable, which makes it the cleanest thing to hand to a trained team.
- 04
Everything ships under your own brand
Our team works inside your tools, your templates and your tone of voice, and the output carries your name. Your strategists keep the thinking, the positioning and the client relationships, and they get their week back.
How we staff it
A dedicated team built around one operation, trained on your own steps, with one named account lead who answers for the result.
- Campaign productionBuild, schedule, QA and launch across email, social and paid, on your calendar.
- Email and lifecycle operationsList hygiene, segmentation, automation upkeep and deliverability housekeeping.
- Paid media administrationCampaign setup, naming conventions, budget pacing checks and placement hygiene.
- Reporting packsWeekly and monthly reporting assembled the same way every time, ready to present.
Malasakit runs this engagement
Assess, design the solution, implement. Three stages, and the same idea underneath all three, because caring for your problem the way we care for our own is what makes the assessment honest and the design yours.
Read the other three
Tell us what the operation looks like
A 60-minute discovery call maps the work, the volumes and the service levels, and you leave with a written scope that stays yours either way.